No Name Brand Redesign
No Name is one of Canada’s most iconic private label brands, owned by Loblaw, recognized for its no-frills design, strong value, and prominent shelf presence across Canada.
As a senior designer, I collaborated closely with art directors, designers, photographers, and copywriters on the brand refresh—working to recapture No Name’s original spirit while updating the design for today’s market. The project focused on a back-to-basics aesthetic. We stripped away visual clutter and refined the typography, imagery, and tone to emphasize clarity and honesty. I art-directed product photo shoots for multiple packaging, focusing on clean, front-facing PDP imagery that aligned with the brand’s straightforward personality.
The refresh strengthened the brand’s presence on shelves and in marketing channels, making it feel both familiar and fresh.
Client project
Art Direction
Package Design
Creative Strategy
Branding
Ai | Psd | Aep
