Loblaw Companies Limited
Loblaw Companies Limited is the largest Canadian food retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners. Its brands include President's Choice, No Name, Life at home, Everyday Essentials, Joe Fresh, etc.
I currently work as a senior designer for Loblaws—I designed and conceptualized packages for products under their various private brand labels that followed PDP/ production best practices and updated compliance requirements. Created photo briefs and art-directed photo shoots while collaborating with photographers and retouchers to create the best results. I worked on internal branding and marketing projects. My designs have been nominated for Awards and other recognitions.
Selected work done in collaboration with Creative/Art directors, designers, photographers, retouchers, etc.
Client project
Art Direction
Package Design
Creative Strategy
Research
Photo Retouching
Illustration
Logo Design
Ai | Psd | Aep | Procreate
