Loblaw Companies Limited
Loblaw Companies Limited is the largest Canadian food retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners. Its brands include President's Choice, No Name, Life at home, Everyday Essentials, Joe Fresh, etc.
I currently work as a packaging designer for Loblaws—I designed and conceptualized packages for products under their various private brand labels that followed PDP/ production best practices and updated compliance requirements. Created photo briefs and art-directed photo shoots while collaborating with photographers and retouchers to create the best results. I worked on internal branding and marketing projects. My designs have been nominated for Awards and other recognitions.
Client project
Art Direction
Package Design
Creative Strategy
Research
Photo Retouching
Illustration
Logo Design
Ai | Psd | Aep | Procreate
