70 Below Treats
This Client project was done during Niagara College's Design-a-Thon, A 8-12 hour event where students designed for projects presented by real-life clients.
The project was for 70 Below Treats, a Niagara-based business specializing in freeze-dried treats. The objective was to redesign the brand identity and packaging for their family-friendly products. The packaging design included custom lettering and illustrations that appealed to both family and youth demographics. The new design simplified the logo to a word mark and degree symbol, which conveyed the same message as their existing logo.
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