70 Below Treats
This Client project was done during Niagara College's Design-a-Thon, A 8-12 hour event where students designed for projects presented by real-life clients.
The project was for 70 Below Treats, a Niagara-based business specializing in freeze-dried treats. The objective was to redesign the brand identity and packaging for their family-friendly products. The packaging design included custom lettering and illustrations that appealed to both family and youth demographics. The new design simplified the logo to a word mark and degree symbol, which conveyed the same message as their existing logo.
Client project
Art Direction
Package Design
Logo Design
Lettering
Illustration
Social Media Content
Ai | Psd
![](https://cdn.myportfolio.com/3ca5c6b6-c861-4ec1-b137-95cac5693a83/c2802bdc-3824-4fb8-86d2-0cc38e6256fd_rw_3840.png?h=f0fafd7f5ce87b5199173f6edc1060db)
![](https://cdn.myportfolio.com/3ca5c6b6-c861-4ec1-b137-95cac5693a83/b8dac866-0fee-4c72-96e2-d9f8470cce15_rw_1200.png?h=8be4f60c7b762b8c2a7829c2af88b2f2)
![](https://cdn.myportfolio.com/3ca5c6b6-c861-4ec1-b137-95cac5693a83/df9a9cfa-8edc-42b4-b242-9632c94ccfaf_rw_1200.png?h=e2f5d1256d5ba5deb0b78ae254d6175b)
![](https://cdn.myportfolio.com/3ca5c6b6-c861-4ec1-b137-95cac5693a83/f4661b67-c2f6-4456-8911-d2b2059bd9ad_rw_1200.png?h=a98aac3c72d2ff6ed4efd431f9e4b9d0)
![](https://cdn.myportfolio.com/3ca5c6b6-c861-4ec1-b137-95cac5693a83/54b2bffd-42e2-4a22-8eb7-dc9ebf23a4ad_rw_3840.png?h=b6ba14bf417d9ea916ff84d5ec13facc)
![](https://cdn.myportfolio.com/3ca5c6b6-c861-4ec1-b137-95cac5693a83/321e2c58-2317-4a8b-891b-48a14aae51d2_rw_3840.png?h=c0f5870d628aad27561e0d4eca2e1eb0)